Three Art Directors who turned a Podcast into a Creative Collective
Every podcast begins the same way, with a voice brave enough to speak. But growing that voice into a brand, a business, a community? That takes intention, vision, rebellion.
We are bAD Collective, a women-owned creative force rooted in the belief that creators deserve more than hope and hustle, they deserve strategy, clarity, and confidence.
We see podcasts the way few do: as small businesses with stories that matter, as brands waiting to take up space, as sparks capable of igniting movements.
We stand for the creators who color outside the lines. The ones who dare to be bold, different, disruptive. Who understands that boundaries are meant to be pushed and ceilings are meant to be shattered.
We bring the craft of advertising, the courage of creators, and a commitment to making space for voices that don’t fit inside the usual boxes.
Because when creators own their message, their audience follows. When they show up with intention, their impact grows. And when they trust their voice, the world listens.
This is our collective. bAD in name, bold in nature, and driven by the belief that every creator deserves to be heard, loudly, clearly, unapologetically.
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Charlie Holley
PARTNER
Charlie is an award-winning Creative Director and Art Director with deep roots in advertising and design. Her work blends concept-driven thinking with cultural intuition, helping brands and creators build emotional connection through storytelling and smart creative strategy. At The bAD Collective, she leads the business through insight-based strategy, audience development, and brand architecture.
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Melanie Malone
PARTNER
Mel is an award-winning Creative Director and Art Director with over a decade in advertising. Known for her strategic eye and bold storytelling, she’s led campaigns for major brands while building spaces for emerging voices in media. At The bAD Collective, she drives creative direction, brand identity, and the vision behind the work.
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Lauren Kimrey Sanders
PARTNER
Lauren is a multidisciplinary award-winning, Creative Director and Film Director whose background spans art direction, brand design, and digital storytelling. She’s a master at lighting, producing, and film . At The bAD Collective, she leads production, editing, and video.

